W4 expands its international presence by establishing itself in North America

W4, a leading European software company for business applications specializing in BPM, is expanding its business development by opening a new office for clients and partners in the North American region.

The choice of North America is due to the growth in the number of regional demands for BPM related projects requiring custom business applications. The proximity of a local team will be essential to carry out these projects and allow them to evolve. In addition, a regional sales department will be created, the aim being to directly serve its customers and focus on satisfying their needs. W4 North America is set to provide technical and commercial services with local partners such as computer consulting firms.

The W4 Canadian office will also benefit from all resources necessary for its development based on a local Canadian partner BEvolution.

W4 North America will offer its software solution BUSINESS FIRST to customers from both the private and the public sectors. This value proposition will give North American customers the advantage of proven solutions adapted to their business needs by allowing them to easily create and rapidly customize their BPM projects.

Laurent Henault, Chairman of W4 states, "We are proud to announce the opening of a new office that will play a key role in developing our market share internationally. The North American region is strategic to our business. We are now able to offer a comprehensive BPM package to our customers and partners."